As a result, many of its bold, colorful shirts have become collector’s items. However, their approach to design didn’t appeal to everyone. In fact, the brand often elicited a visceral reaction from people. They either loved the products or hated them.
To appeal to the hardcore fans and win over a few haters, Robert Graham has evolved its design expression and is reinterpreting its product through a more refined-premium lens.
With luxurious fabrics and updated silhouettes, the brand’s 2017 collections have embraced its core DNA along with a more balanced aesthetic.
The goal is to provide a healthy assortment of fashion basics mixed with modern fashion pieces.
“Robert Graham has and always will be designed for the man with a penchant for style and speed,” said Andrew Berg, President of Robert Graham. “We need to stay relevant to the modern man’s lifestyle and provide more options and variety that cater to his changing needs.”
Noteworthy product offers from the Robert Graham 2017 Collection include leather shirt jackets and outerwear ($998), luxe sport coats ($598-$1,298), and twists on classic knitwear ($198-$398).
With this evolution, Robert Graham aims to remain the essence of ‘American Eclectic.’