The Roots Release, “Bittersweet,” Music You Can Taste

“I started as a trendsetter and I’m still one” – Black Thought, The Roots

The Roots are hip-hop pioneers. Not only have are they the premier hip-hop house band, but they are also risk-takers who aren’t afraid to try new things.

Their latest release, “Bittersweet,” is a multi-sensorial song that stimulates the ears and the taste buds.

“This project fuses two of our passions: music and food,” said QuestLove, The Roots bandleader.

The band experimented with different pitches, instruments, and music styles to create this original song based on the research of Professor Charles Spence of the University of Oxford. Professor Spence found that there are surprising connections between the senses (hearing, vision, touch, taste, and smell) – when one sense is stimulated, it triggers an effect on the remaining four senses. These unique findings inspired the band to produce two versions of “Bittersweet” – one high-pitched version that triggers the enhancement sweet, fruity notes, and one low-pitched version that enhances the bitter notes.

Listen to both versions below.

“Bittersweet” Side A

“Bittersweet” Side B

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