Many people buy luxury products for prestige. But international fine jeweler and watchmaker, Harry Winston, is giving consumers a better reason to indulge in a high-end product – to cure HIV.
In honor of its second year of partnership with amfAR, The Foundation for AIDS Research, Harry Winston created the Countdown to a Cure Timepiece. Designed exclusively for amfAR’s “Countdown to a Cure” campaign, this limited-edition timepiece (only 40 watches will be sold) is the first official product to benefit amfAR’s efforts to develop a cure for HIV by 2020.
“We are proud to introduce the new Countdown to a Cure Timepiece and further strengthen our commitment to amfAR,” said Nayla Hayek, CEO of Harry Winston, Inc. “Through Harry Winston’s support, amfAR has been able to make significant research investments into cutting-edge research studies that address the remaining roadblocks to a cure. It is our hope that through our continued partnership, amfAR will be able to advance its efforts to end the global HIV/AIDS epidemic, giving millions of individuals around the world a more brilliant and healthy future.”
The Countdown to a Cure Timepiece is part of Harry Winston’s timeless Midnight Collection. The watch features a 42mm white gold case with a navy blue dial that is accented with a multicolor gradient, representing amfAR’s Countdown to a Cure campaign colors that symbolize the fade of the disease from crisis to cure.
Retailing for $21,200 for the men’s watch, the Countdown to a Cure Timepiece will be sold exclusively at Harry Winston salons worldwide, with 20% of the retail sales price from each limited-edition timepiece benefitting amfAR.
Harry Winston’s support for amfAR marks the Brand’s first collaboration with a global organization, signifying not only its expanding presence but also its increased philanthropic commitment to vital causes that affect millions of people worldwide.