British luxury lifestyle brand Belstaff recently unveiled its new Autumn/Winter ’16 menswear collection that illustrates a man’s journey through tough terrains, snowy mountains, and icy glaciers in comfort and style.
“We were inspired by the pioneers of endurance riding who threaded their bikes through some of the most inhospitable conditions for the sheer challenge of the journey,” said VP of Men’s Design, Frederik Dyhr.
The collection was designed to meet the demands of protection, mobility and adaptability. It merges the heritage of Belstaff classics with innovative new materials, constructions, and functionalities to ensure unprecedented warmth and comfort.
“Our multiple membranes and linings mean that Belstaff outerwear easily adjusts to temperatures,” said Belstaff CEO Gavin Haig.
Belstaff took over the dilapidated Victorian red-brick arches of London’s Southwark’s Ewer Street to set the scene for this cold adventure. At the event, Balstaff announced that Sir Ranulph Fiennes – legendary polar pioneer and arguably “the world’s greatest living explorer” (Guinness Book of Records) – will star in its latest menswear campaign, “Worship the Ground.” Levison Wood, contemporary adventurer and Belstaff ambassador, attended as special guest having just returned from his latest challenge of walking the length of the Himalayas.
The celebrate the spirit of adventure evoked by this new collection, Belstaff is allowing customers to pre-order seven select pieces. These include:
- Fyfield Gilet – $650
- Southborough Jacket – $4995
- Downham Jacket – $1895
- Circuitmaster Shearling Jacket – $4495
- Tourmaster Backpack – $1295
- Signature Check Blanket – $895
- Tourmaster Messenger Bag – $1295
To place your order, visit Belstaff.com.