Hyundai continues to solidify its image as an innovative automaker with the world premiere of its all-new design concept, the Enduro urban crossover utility vehicle (CUV).
The Enduro combines SUV looks with rally motorcycle styling and is designed as the perfect vehicle for energetic, athletic people living in the modern city. It features a new interpretation of Hyundai’s design signature hexagonal front grille, now with a lower center of gravity creating a sense of stability. Seen in profile, Enduro has the look of a crossover vehicle, with raised ground clearance, SUV-style fender cladding, and a dark grey garnish to the lower parts of the car. At the rear, the combination lamps form a continuous flow between the C-pillar and the rear spoiler. Like the Enduro’s front fascia treatment, an aluminum bumper spoiler flows from the rear fender and rear bumper creating a visual connection, as well as embracing the fog lamps. Conventional door mirrors are replaced with side- and rear-view cameras connected to a display in the overhead console. The cameras give the driver a fresh line of sight and a much wider field of view, enabling drivers to quickly check the car’s perimeter and oncoming traffic.
Inside Enduro, the cabin is styled with the same enthusiasm and passion as the exterior. The Enduro’s cabin seems to wrap around the driver’s seat in a manner that creates a dynamic atmosphere. Facing the driver, the instrument cluster concentrates a multitude of information in an integrated display that minimizes distraction through its driver-centric design. The steering wheel design features the spoke and handle molding of a road bike and the door handles have a lightweight cowl image of an off-road bike. The design of the trunk turns it into a durable, flexible space, with versatile drawer-style compartments that can safely accommodate a broad range of lifestyle sports equipment.
Hyundai has not expressed whether or not the Enduro will become a production vehicle. However, elements of the rugged, versatile yet sophisticated design language are bound to end up in future Hyundai vehicles.
Frederick J. Goodall is the Editor-in-Chief of Mocha Man Style, media spokesperson, event host, photographer, and a top social media influencer in Houston, TX. He likes to write about fashion, cars, travel, and health.