I’m a child of the 80s and I grew up loving sneakers. Although shell-toe Adidas and Converse All-Stars were popular, there were few sneakers cooler than the Suede Pumas with their sport-inspired style and streetwise swagger.
These shoes were made famous by NBA legend Walt “Clyde” Frazier, but they quickly became essential gear for young men across the nation who were into the nascent hip-hop culture.
PUMA is building on that legacy with a new shoe, IGNITE, that will appeal to athletes and sneakerheads. Worn by The World’s Fastest Man Usain Bolt, IGNITE is PUMA’s most responsive running shoe, optimizing comfort and durability.
“Training every day is pretty tough,” said Bolt. “I need a shoe that is comfortable and keeps my energy up. I love IGNITE for that and can feel it make a real difference. It’s a pretty good-looking shoe as well.”
The PUMA IGNITE sneakers feature a proprietary foam that provides responsive cushioning, optimal rebound, and comfort.
Strategically placed in the heel of the shoe is ForEverFoam—a compound used heavily in the automotive industry.
This material creates long-lasting durability and is entirely new to the market.
Whether you’re planning to run a marathon or break out a cardboard box to bust a few breakdance moves, the PUMA IGNITE sneakers have you covered.