For the third year in a row, Lebron James is the Most Powerful Athlete in Sports according to The POWER 100 ranking. This annual list, now in its sixth year, uses a complex statistical model to accurately compare performance and influence through an athlete’s on-field and off-field attributes.
The on-field attributes measure an athlete’s ranking within his or her sport, relative to all other participants. Each athlete is compared to peer group averages, by sport (and position when necessary), in a number of statistical categories. Next, a multiplier is used to adjust athletes’ rankings, based on the popularity and viewing audience of that sport.
The off-field score blends three key social media metrics in its calculation. Unlike other indices that only measure reach or the size of one’s potential audience, the MVPindex considers reach along with the subject’s actual social media engagement activity and the conversation surrounding the athlete across the web. These three components – reach, engagement, and conversation provide a focused picture of an athlete’s influence and the overall value of his or her social media footprint.
Based on these ranking factors, here are the 10 Most Powerful Athletes in Sports:
2. Stephen Curry
3. Novak Djokovic
4. Serena Williams
5. Kevin Durant
6. Patrick Kane
7. Antonio Brown
8. Cam Newton
9. Rory McIlroy
10. James Harden
Click here to view the previous rankings.