Houston is a cosmopolitan city that offers world-class restaurants, art, music, and shopping. However, everyone puts aside all of those highfalutin things in March and switches to Cowboy mode for the Houston Livestock Show and Rodeo (HSLR). With rodeo competitions, BBQ Cook-offs, concerts and a carnival, this event draws millions of people during the month of March. To look the part, guys flock to local stores to buy the latest western fashions.
“We see a huge spike in sales during rodeo season,” said Amy Martin, assistant manager at western-wear outfitter, Cavender’s. “Our top selling items for men are Stetson and Resistol hats, Wrangler Jeans, and Justin and Lucchese Boots (the Cadillac of boots according to Martin). The younger guys like the Ariat and Cinch Jeans and Rock and Roll Cowboy and Roar shirts because they’re a little more trendy and fashionable.”
Of course, you don’t need a rodeo to wear fashionable western clothes. Here are a few ways to add a dash of Texas-flair to your wardrobe.
This Roar shirt is ornately decorated with detailed stitching. The back of the shirt has an elaborate design that stands out in a crowd. I accessorized the outfit with leather bracelets and a Tiger’s Eye Bead necklace (Lee Modern Series Slim Straight Jeans, Roar Western Shirt).
In Texas, jeans are considered formal wear. These dark jeans work well with a simple white western shirt, blazer, bolo tie and boots (Justin Traditional Cowboy Boots, Levi’s 501 Jeans, Helix Western Shirt, H&M Blazer, Bolo Tie).
Most days don’t require full cowboy garb. The denim and plaid in this casual outfit evoke a western feel (Lee Modern Fit Jeans, Lee Plaid Shirt, Lee Denim Jacket).